Author: Abhinav Pandey
Publisher: Grapevine India Publishers Ltd.
Year: 2013
ISBN: 9789381841419
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9 Don’ts To Success is a book that highlights 9 traits that other self-help books insist that people avoid if they have to succeed. These negative traits are linked to snippets dealing with people’s experiences.

The book has a short ‘Tips and Control’ section at the end explaining how to maintain a balance while cultivating the negative traits. Each chapter begins with a quote, appropriate to the trait. It gives the reader an idea of what to expect from that chapter. Instead of ‘chapter’, the author has rightly used the term ‘Don’t No.’ which hooks the reader to the book.

The book begins with Don’t No.1, which elucidates the importance of the trait Distractions. The author beautifully links the negative trait to its positive aspect by talking about pushing one’s boundaries and not following the ‘herd mentality’ of playing safe.

This is followed by Don’t No.2: Mistakes, where the author proficiently distinguishes between mistakes and folly. The interesting element in the chapter is the part where the author draws a parallel between the shifting of gears in a car and introspecting on mistakes.

Don’t No.4 Lies and Don’t No.5 Arrogance are some of the best aspects of this book. The author makes it clear how these traits, when imbibed in a person in the right balance, act as a stepping stone to success. The quotes in Don’t No.5 and Don’t No.7 are very interesting.

The book 9 Don’ts To Success has a common thread running through all the chapters, which is Balance. As long as the readers know when to curb these negative traits and when to flaunt these traits, they are progressing towards prosperity. The book does takes a preachy note now and then. Yet, the quotes, the experiences and the allegories are very appealing to any reader from all walks of life, especially the ones working in a corporate sector. The book is worth reading for its allegories – especially the metaphors of bullets and thoughts.

Read about the launch of this book here, and check out another review of 9 Don’ts To Success here.