E-books and E-book readers : what Indian readers want
Article / April 3, 2014

This report, compiled by IndiaBookStore, was first published at www.NextBigWhat.com . Most of us still like the good old printed book. The dead tree edition, some say. But things are changing quite fast. E-books are slowly picking up, with Amazon, Google, Apple and the likes of Flipkart trying to push e-books. But what will make a reader buy an e-book? Or even an e-reader? A recent survey by IndiaBookStore, a search engine that helps users find price and availability of books offers some answers. The survey of 325 online users asked what would tempt someone to buy an e-book? Or would they stick to the dead tree edition? And other such questions. The respondents were classified as Light readers (36%), serious readers (30%) and obsessive readers (20%) and the rest were very light readers. Here are the findings. What would tempt you to buy an e-reader? 46% of light readers and 44% of our serious readers are waiting for e-book prices to come down. The obsessive reader is the only one (excluding the academic and non-reader) for whom a change of lifestyle (43%) is more important to buy an e-book reader as compared to its price (38%). Which reading format…