Hooked by Nir Eyal – The compressed version
Uncategorized / February 2, 2018

Hooked by Nir Eyal is a book on understanding behavioral designs. The Hook Model explained in the book, is a framework based on human psychology and a close examination of today's most successful habit forming prodcuts. Below are the notes that I took during my second read of the book. The notes have helped me revisit concepts whenever I needed. I am pleased to share with you my personal notes so that you can save time and also learn the Hook Model. Pointers :   1. The piece below includes all the concepts in the book, along with examples.  2. It takes lot lesser to read this than actual book but be assured that you won't miss anything.  3. While reading, do the activities listed in 'Do this now' OR do it at some point to better understand the Hook Model. 4. This is not a summary, and its fairly a long read. Read carefully and enjoy.     INTRODUCTION : THE HOOKED MODEL Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.  The four steps of the hook model provide the framework for creating a behavioural cycle for users…